We’re all very familiar with the phrase “the customer is always right.” So familiar, that no one could use it in a legitimate business scenario and be taken seriously. We’ve heard it so many times that it’s lost its value. Which, objectively speaking, is a shame because the statement is a powerful one. While an individual customer is certainly capable of being wrong, if a quorum of customers is offering feedback, we should listen – whether we want to hear it or not.

The same effect has occurred with the notion of Company Culture. Executive and staff alike roll their eyes at the topic of this amorphous notion. Again, tragedy has struck! Simply because so many people have been harping on it for so long and most of them have been completely clueless about how to effect change that does not mean this concept likes value. In fact, those that ignore it, do so at the peril of their own success.

Company culture is the lifeblood of an organization. It describes the how each employee connects with the organization on an emotional level. The best success a company with poor culture can hope for is the summation of the lowest performance potential of each employee. Work will still get done. Carrots and sticks are still very effective motivators. However, if a company wants to do more with less, then they will take the status of their company’s culture very seriously.

In a recent podcast with Dr Laura Wendt. She compared a groups ability to excel to porcupines huddling together for warmth. She explained that when a group of porcupines comes together to survive cold climates, they must be conscious of the effect their having on the group. If their group is agitated than there will be a great deal of uncomfortable poking and quilling. However, if in an attempt to see to the groups best interest, each porcupine avoids bristling its quills, the end result will be a prickle of porcupines that enjoys each other’s company and makes it through the cold climate. To hear the rest of the podcast, visit Forging Employee Experience. To connect with Dr Laura Wendt, feel free to reach out to her on LinkedIn.

Fundamental to increased group performance is the social and emotional well-being of that group. This concept is the backbone to the trite term Company Culture. Though frequently used and rarely acted upon, company culture is a hugely critical element to the success and profitability of any organization.

Twitter: @Laura_R_Wendt

LinkedIn: https://www.linkedin.com/in/dr-laura-wendt-63976ab2/

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