As far as titles go, the above might be slightly melodramatic. Nevertheless, it’s one hundred percent valid.

In a recent podcast with Gabrielle Thompson, CEO of Free for Life International, we had the opportunity to discuss how her organization’s mission is the identification, assistance, and restoration of victims and survivors of human trafficking. (Before we get any further into this article, please consider making a donation at their website.) No one would argue that their goal is an ambitious and noble one. It’s also a very difficult, multifaceted plight to tackle. There are several different areas of focus that could be leveraged in order to make progress, but all of them share a central, common resource – they all require people to get it done.

On the spectrum of types employees an organization like Free for Life would want to aide them in their mission to end human trafficking, they don’t want people showing up just for a paycheck. Too many organizations settle for employees who are just there to get paid. Worse yet, by and large, it’s the fault of the organization.

Free for Life has a very strong and clear mission. Because of the strength and clarity of that mission, they know exactly what they are looking for when they hire new people. They’re looking for candidates who share that same passion for freedom. This simple onboarding lens allows Free for Life to make sure that they are not hiring the wrong type of people into their organization.

Thousands of people have been rescued through the efforts of Free for Life. These rescues did not occur because of a group of employees who are apathetic about the overall success of the company.

Freedom happened because their employees are engaged.

Most organizations don’t have the same caliber of cause to rally behind but that doesn’t mean that don’t have any cause at all. If companies want passionate, engaged employees, then they themselves need to be passionate and engaged in a clear, understandable mission.

To hear more about how Free for Life uses their powerful mission to engage its employees, please visit Forging Employee Experience. If you’d like to connect with Gabrielle and hear more about the work they are doing reach, out to them at

Once again, please consider donating via their website.